Social Media Week Accra goes green

Climate change discussions rarely make their way into everyday conversations, and more often than not, even when they do such discussions have been left mostly to policymakers, environmentalists and academics.

In disrupting this trend, for the first time since its launch, climate change has found a voice at this year’s Social Media Week, Accra.

Social Media Week is a leading news platform and worldwide conference that shares ideas and insights into the impact of social media and technology on businesses, society and culture. It is scheduled to take place in Accra from the 10th September, 2018 to 14th September, 2018

In partnership with the Ghana Climate Innovation Centre (GCIC), this year’s edition of Social Media Week Accra will host distinctive green economy and climate-related activities, whilst also highlighting the work of Ghanaian entrepreneurs, innovators and researchers whose passion, work and innovations are providing solutions to mitigate and adapt to climate change.

Planned activities include: a green tech innovation exhibition, discussion forums, as well as presentations from entrepreneurs who are demonstrating tremendous thought leadership and creativity in the green space.  These activities will be crowned with “the Search for the Next GreenGo” and launch of the Ghana Climate Innovation Centre’s DO BETTER, GO GREEN campaign.

The Search for the next GreenGo is a call to all green and eco-entrepreneurs to pitch their idea or innovation to a panel of judges, and stand a chance to win over $10,000 worth of incubation support from the Ghana climate innovation Centre.  GreenGo’-a wordplay on “go green” and “Gringo”- refers to the green heroes of the environment who are saving the natural ecology by offering and providing environmentally sustainable solutions and products to the general populace.

The theme for this year’s event is, “Closer”. The choice of the theme explores the dynamics in social media and how it is affecting the lives of individuals globally.

Celebrated individuals and celebrities  are scheduled to speak at this year’s event, including  Lexis Bill of Multimedia Group; Abimbola Craig, a Nigerian Actress and lawyer who features in one of the popular TV comedy series in Nigeria, “Skinny Girl in Transit”;  Joshua Kissi, a U.S based freelancer who has worked with Adidas; and Phiona Okumu, a BCC Africa news agent.

Participants will be given the opportunity to interact with event speakers as well as create and establish connections with brands and other invitees.


Source: Echo House

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